Creative Frisk Gum Advertisement: Chewing is thinking - Yaratıcı Frisk Sakız Reklamı: Çiğnemek düşünmektir.
I love how well this ad guides the eye to the product image. The more I learn the more I appreciate these subtle inputs.
Packaging Review: Crest 3D White Strips
Crest 3D White strips has good box packaging. The colour and texture of the box including the slanted edges gives off a refined professional image. The individual packages always rip perfectly. However I did noticed the box did not state the length of time needed for the strips. I assume the reason is Crest also produces the 5 minutes daily strips and the 30 minutes for this product would put on damper on the beautiful box.
Packing + Product Review: REACH ultraclean Advanced Care Toothbrush
The new REACH toothbrushes has definitely tapped into a neglected market of the oral health industry. The design separates this series of toothbrushes apart from the crowd. It seems toothbrushes of North America has become like the cars. The car commercials are all similar in colour, lighting and general feel that most consumers can not distinguish the brands apart. For toothbrushes, the packages often give off the new material and it involves high-tech science vibe, the I am fresh and clean , straight from the dentist look. The new REACH would be if you went to a hippy dentist. Thee design is clean but artful, somewhat of the retro chic we are seeing from streets of Europe. This toothbrush was clearly made for the hipsters or even the office workers that throw on the hip at night. Maybe it is because I was already bought by the packaging but the tear-away back surprised me. Many toothbrush packages(including my old love Sensodyne) would just tear with a mind of its own completely forgetting the cut-dotted lines. The REACH teared clean off the lines and stopped at its destination.
As for the toothbrush design itself, it honestly surprised me because I bought it for the packaging, somewhat expecting dollar store bristles. The bristles were packed dense and made great contact with the small ridges of my teeth. It was easy to use because of the bent handle, however the broad rectangular handle made brushing the right (for a righthanded person) slightly awkward, becasue my hand changed positions for the backhanded brushing.
I have never heard of REACH until this purchase, from my brief Google research, the brand seems to be the toothbrush brand produced by the famous Johnson & Johnson. The design I chose was on sale so it does not do justice for the other way more abstract designs. These new designs definitely were well done but the display placement was almost unnoticeable. Perhaps with time the brand can earn an honourable place in the oral care isles of supermarkets.
Packaging Review: Aussie Shampoo & Conditioner
The other day I purchased the Aussie Shampoo and the Aussie Conditioner. The design was plain and disappointing after the creative commercials I have seen, however that was the least of this products problems. The cap was very hard to maneuver. It took great effort to flip the lid open with one hand and closing was even more difficult. The conditioner had a glossy white lid, but a better description would be yellowy and dirty. Even though newly bought, the plastic lid had a cheap and unclean look. As for the smell, it was slightly artificial.
My Prejudice
I must say I was fairly skeptical of Tumblr at first, since the description I was offered was a site where you can tumble other people’s postings. Now I am fully on my enlightened path.
